Living Lettuce promo nets company 13 customers - The Packer

Living Lettuce promo nets company 13 customers

06/17/2010 04:40:58 PM
Andy Nelson

A promotion for a leading grower-shipper’s Living Lettuce product has landed 13 new accounts.

Courtesy Tanimura & Antle

Salinas, Calif.-based Tanimura & Antle’s “Live from Tennessee” promotion featured a direct mail program, a promotional website, an advertising campaign and sales support, according to a company news release.

Living Lettuce is grown hydroponically in Tanimura & Antle’s Tennessee greenhouse.

Harvested and packed with the roots intact for maximum freshness, Living Lettuce has a 20-day shelf life and is packed in a “mini-greenhouse” clamshell.

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