Mann Packing products to feature 'Hungry Girl' - The Packer

Mann Packing products to feature 'Hungry Girl'

09/29/2009 09:26:02 AM
Dawn Withers

Courtesy Mann Packing Co.

Mann Packing Co.'s broccoli cole slaw packaging features "Hungry Girl" cookbook author and blogger Lisa Lillien in the lower left corner.

Lisa Lillien, also known as Hungry Girl, is highlighting Mann Packing Co.’s booth once again during the Produce Marketing Association’s Fresh Summit.

Lillien will be signing copies of her new book “200 Recipes Under 200 Calories” at Mann Packing’s booth 2818, and is also partnering with Mann Packing, Salinas, Calif., by endorsing several of its products, according to a news release.

Courtesy Mann Packing Co.

Lisa Lillien's alter-ego, "Hungry Girl," adorns Mann Packing Co. products in a expanded relationship with the cookbook author.

Lillien’s image and seal of approval featured on packages of Mann’s broccoli cole slaw, Rainbow Salad and sweet potatoes. Mann is also listed as the "Go to brand" for fresh vegetables and broccoli cole slaw in Lillien’s book. The Hungry Girl co-branded packages are a finalist for the 2009 PMA Impact Award: Excellence in Packaging.

By partnering with Lillien, who has featured Mann Packing products in her e-newsletter for more than a year, Mann Packing reaches more than 800,000 daily e-newsletter subscribers and leverages that exposure to shoppers at the store level, according to the release. The co-branded products have Lillien’s approval, recipes and ideas but Mann Packing also has brand presence. The co-brand reaches Mann Packing’s target audience of young women, moms and aging baby boomers.

Lillien's Web site is at www.hungry-girl.com.



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