Mastronardi unveils Minzano tomato

04/29/2010 04:37:46 PM
Ashley Bentley

LAS VEGAS — Mastronardi Produce debuted a new tomato, Minzano, at the United Fresh Produce Association convention and expo.

Ashley Bentley

Chris Veillon, marketing manager for Kingsville, Ontario-based Mastronardi Produce, displays the company's new Minzano tomato at the United Fresh Produce Association's annual convention.

The tomato is a mini San Marzano-type tomato, and comes from a limited lot, said Chris Veillon, marketing manager.

The Kingsville, Ontario-based company is positioning the tomato much like small batch liquor made by distilleries, because supplies are limited and it comes from the company’s home test facility in Leamington, Ontario, Veillon said.

“It’s not like biting into a normal tomato — it’s got a meaty texture,” Veillon said. “We’re branding this as a snacking tomato.”

The tomatoes are available in a dry pint format.

The company also used the convention to showcase two of its newer items, the mini Kumato tomato and One Sweet peppers.

The mini Kumato is a snack-size version of its original Kumato tomato, a brown tomato with a unique flavor, Veillon said.

“Kumato is still a phenomenal product,” Veillon said. “Its following online is unreal. It totally surpassed our expectations.”

One Sweet Peppers are bite-sized sweet peppers.

The annual timing of United Fresh generally works out well for Ontario’s greenhouse growers, because their products are at their peak during the spring and early summer.



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