Naturipe develops single-serve blueberry packs

08/05/2010 03:09:46 PM
Ashley Bentley

MONTEREY, Calif. — Naturipe Farms LLC, Naples, Fla., is rolling out single-serve fresh blueberries packs for retail, but chose to debut the concept in the foodservice arena because of the opportunity to boost the berry’s use at restaurants.



Robert Verloop, executive vice president of marketing, said less than 5% of Naturipe Farms’ fresh blueberry sales go to foodservice operators, compared to 20% for strawberries.

“Somehow blueberries haven’t closed that gap,” Verloop said. “We needed to come up with a different product, different styles.”

The company had 1.5-ounce prototypes of the berry packs at the Produce Marketing Association’s Foodservice Conference & Exposition Aug. 1, but plans call for numerous size options for foodservice and retail customers. Naturipe is initially marketing the berries in rigid heat sealed film packs that come in 3-count 1.5 ounces for retail and foodservice use.

Customized pack sizes can be as small as three-quarters of an ounce for foodservice applications such as pancake toppings, salad or yogurt parfait additions and in larger restaurant packs of several pounds.

Verloop said the foodservice-focused offerings were designed to make blueberries more convenient to restaurant operators to increase berry usage in the channel. The washed berries, in modified-atmosphere packaging, are designed to reduce shrink, allowing berries to remain longer once they arrive at the restaurant — up to two weeks, Verloop said.

A benefit to foodservice operators, Verloop said, is consistent serving sizes as restaurants increasingly use nutrition information on menus. Besides giving chefs a standard size for ingredients in recipes or as a topping, they can be used to provide uniform amounts for side dishes on the children’s menu.

“By making the berries more convenient, there should be no problem getting to more than 5% and quickly to 10% or more,” Verloop said. “This is one of those types of products, a breakthrough that hits on all the things chefs have told us in our research.”

Though Munger Farms, Delano, developed the offerings and supplied the single-serve prototypes at the Naturipe booth, Verloop said the berries will be sold throughout the year from Naturipe Farms’ South American and North American growing regions, which include Argentina, Chile, Florida, Michigan, California and British Columbia.


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