The company displayed the berry snacks at the Canadian Produce Marketing Associationâs expo floor April 14-15.
âTheyâre the perfect size for lunches for kids to take to school,â Verloop said. âBecause of the enhanced shelf life thereâs not a lot of shrink.â
The company also is offering a foodservice pack of blueberries, making it easy for operators to add fresh blueberries to dishes without a lot of prep work.
Naturipe also added a 3-pound strawberry clamshell to its lineup.
âWith freight what it is, our goal is to get more fruit per pallet,â Verloop said.
Larger pack sizes also are appealing to consumers, especially during peak season.
Local berry program
This summer, Naturipe plans to continue its focus on local programs. The company is in all of the major growing regions and offers merchandising materials tailored to those regions.
Brian Jenny, East Coast business development director, said heâs working with select retailers to host events, some featuring country music star Billy Dean, in stores in the Southeastern U.S.
The local events also tie in to Naturipeâs new packaging. With a three-dimensional, softer look, the company went with a more traditional graphic concept, Verloop said.
âItâs a lot less contemporary,â he said. âItâs still vibrant, but it has that simple look and connects growers with being good stewards of the land.â
Each variety of berry features a different shade; red for strawberries, pink for raspberries and shades of purple for blueberries and blackberries.