Pero Family Farms, Delray Beach, Fla., is expanding its fresh-cut vegetable selection.
Pero Family Farms, Delray Beach, Fla., is expanding its fresh-cut vegetable selection by introducing eight more packs of fresh-cut vegetables.
Continuing its Salad CutUps line that it released in January, the grower-shipper is releasing sliced vegetable packs in microwaveable steam bags.
The conventional and organic vegetables and vegetable mixes come in 12-ounce packs of green beans, green beans and carrots, green beans and mixed peppers, fajita mix, sliced peppers and onions, squash medley, spring medley and harvest medley.
The fajita mix includes mixed bell peppers and onions, the spring medley features green beans, yellow squash and carrots and the harvest mix includes green beans, squash and mixed peppers.
Organic selections come in 10- and 12-ounce packs for the green beans.
The eight varieties add to the original four Salad CutUps, said Ed Sullivan, chief marketing officer.
“This is a huge value-added packaging category,” Sullivan said. “This puts us offering a convenient item that is precut and microwaveable at an attractive price for the consumer.”
Pero also is introducing a 2-pound zipper-lock club pack of microwaveable green beans.
The packs come at a suggested retail price of $2.99 for the conventionally grown and $3.99 for organic.