The domestic marketer of Pink Lady apples hopes to cash in on health-conscious lovebirds this Valentineâs Day.
Yakima, Wash.-based Pink Lady America LLC will promote fruit for Valentineâs Day 2010 using point-of-sale materials that emphasize the varietyâs healthfulness, according to a company news release.
The promotionâs retail poster is bordered with lace, like a greeting card, and includes the tag line, âGive a Valentineâs Gift of Health.â Below the text is a heart with the words âPink Ladyâ in it.
A second tag line, below the graphic, reads âAn Excellent Source of Fiber for your Loved Ones.â
A record number of Pink Ladys will be available for Valentineâs Day promotions this year, said Alan Taylor, Pink Lady Americaâs marketing manager.