Procacci Bros. introduces economy packs

04/02/2009 12:00:00 AM
Doug Ohlemeier

Rick Feighery (left), director of sales for Procacci Bros. Sales Corp., Philadelphia, and Jim Unglesbee, merchandiser and customer service representative, display a new line of economy produce packs at the New England Produce Council exposition April 1 in Boston. The plain packs were designed to attract more price-conscious shoppers.

(April 2, 11:09 a.m.) Eyeing increased sales for more price-conscious shoppers, Procacci Bros. Sales Corp., Philadelphia, is introducing an economy line of prepackaged fruit and vegetables.

The value-packed program, displayed at the New England Produce Council exposition April 1, can feature up to 40 items custom-packed to retailers. The produce is overwrapped in plain wrappers with no branding except to say “value.” Procacci developed the program so retailers could keep price points low to offer cash-strapped consumers more produce purchasing options, said Rick Feighery, Procacci’s director of sales.

The lineup features a variety of produce available in numerous sizes, including 2-, 3-, 4- and 6-count lemons, limes, oranges, grapefruit, squash and broccoli.

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