Super Bowl set to boost Florida produce sales - The Packer

Super Bowl set to boost Florida produce sales

12/30/2009 08:03:15 AM
Doug Ohlemeier

A distributor on the Tampa Wholesale Produce Market said he doesn’t think the sporting event makes that big a difference in sales.

Louis Garcia III, salesman and buyer for Crews & Garcia Inc., Tampa, said last year’s Super Bowl at Tampa’s Raymond James Stadium in February didn’t make for a large increase in produce sales.

“I don’t think it will affect us much,” Garcia said. “I hope it does, but I don’t see it bringing any business over here.”

Garcia said he believes the event attracted a little more business in 2009, but it didn’t generate a lot of increased sales.

In the past when Tampa hosted the Super Bowl, distributors could witness a big difference, Garcia said.

He said the dragging economy kept a lid on any sales increase.

Another market wholesaler, James Killebrew, vice president of Baird Produce Inc., Tampa, agrees that the event usually isn’t a big benefit to distributors.

“I can’t say we have noticed huge improvements,” he said. “Some of the bigger foodservice purveyors probably did well. We saw a little bit of increase but not a lot.”

Prev 1 2 Next All

Comments (0) Leave a comment 

e-Mail (required)


characters left

Feedback Form
Leads to Insight