Taylor Farms launches salad mixes, party trays - The Packer

Taylor Farms launches salad mixes, party trays

10/18/2010 02:51:25 PM
Ashley Bentley

Ashley Bentley

Taylor Farms showcased its new salad blends, packaging and Duos snacks at the Produce Marketing Association's Fresh Summit. Taylor Farms representatives at the show included Bruce Taylor (from left), chairman and chief executive officer, senior account executive Michelle Story (holding a family-sized clamshell of organic baby spring mix), and president  Mark Campion.

ORLANDO, Fla. — Taylor Farms used the Produce Marketing Association’s Fresh Summit 2010 to showcase a new packaging design, new salads and fresh-cut party trays, plus a few prototypes.

All of the Salinas, Calif.-based company’s Taylor branded bagged salads should feature a new graphic — designed to focus on the product inside. Taylor Farms also launched new packaged salad concepts, adding flavors, lettuce varieties and size profiles to its product line.

Ready-to-eat, single-serve salad mixes packaged in rectangular clamshells are branded with the Sidewalk Café name. Some of the new mixes feature pasta, including a Greek pasta salad, veggie pasta salad and Italiano pasta salad.

“We have three that we’re showing here, but we have several varieties we can produce,” said Michelle Story, senior account executive.

In larger, family-sized clamshells, the company incorporates chicken and bacon in a line that includes chicken Caesar salad, cobb salad, BLT salad with chicken and a Santa Fe style chicken salad.

Also new, Taylor Farms brings fruit and vegetables together in party trays. Some of its new products include baby carrots, celery, broccoli and cauliflower in trays with cheese, apples and meat. It also launched a product extension to its Trio snack line with a smaller snack pack, Duos.

“Duos are a little smaller, have a lower price point than a lot of the other snackers are,” Story said. “The idea is that moms can take these and throw them in kids’ lunches.”

The Duos line includes:

  • apples and peanut butter,
  • carrots and hummus,
  • pita chips and hummus,and
  • grapes and cheddar cheese cubes.

The company is also in a test phase with new lettuce varieties, including butter lettuce blends and a baby romaine variety. It is also considering offering its Lolla Rosa and Green Butter lettuce in bags as well as the clamshells.

All of Taylor’s clamshells are made with 100% post-consumer recycled water bottles.



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