The Oppenheimer Group launches Jazz Snackers - The Packer

The Oppenheimer Group launches Jazz Snackers

10/14/2009 01:00:00 PM
Dan Galbraith

British Columbia-based The Oppenheimer Group used Fresh Summit 2009 to launch its Jazz Snackers, geared to market small Jazz apples to mothers. Displays will be available to retailers by mid-October, says Karin Gardner, communications manager.

Dan Galbraith

British Columbia-based The Oppenheimer Group used Fresh Summit 2009 to launch its Jazz Snackers, geared to market small-sized Jazz apples to mothers. The displays will be available to retailers by mid-October, says Karin Gardner, communications manager.

Tran Nguyen, business development and saleswoman for The Oppenheimer Group, British Columbia, discussed the Jazz Snackers product with, among others, Thomas Wheeler, director of produce operations for Mollie Stone's Markets, Mill Valley, Calif., on Oct. 4 in Anaheim, Calif.

"Jazz Snackers are a great vehicle to market Jazz apples to people like moms," said Gardner, noting the packs include 125- to 138-sized apples. "They will have their own mini pallet, so they will be display-ready, and they're a good fit for delis or checkout stands because they're such a nice grab-and-go item."

The packs should retail for $4.99 to $5.99 each, Gardner said.

Meanwhile, category analyst Patsy Daniels and other Oppenheimer employees showed off the product that won The Oppenheimer Group and Tauranga, New Zealand,-based Zespri International, an Impact Award at PMA Fresh Summit 2009 - an individually wrapped convenience pack that includes kiwifruit, a napkin and a spike utensil, Gardner said.

"We think this has a lot of potential at places like airports because it is such a great convenience product," said Gardner. She said the product uses size 30 kiwifruit.



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