United Fresh 2011: Notes from the show floor

05/10/2011 02:15:00 PM
The Packer Staff

“Within Europe, we have some of the largest names in produce using this system,” he said.

Pura Vida

Wes Liefer, president of Pura Vida, Brea, Calif., said the company’s pineapple line is growing this year.

Pura Vida offers gold variety pineapples from Costa Rica year-round for retailers and processors.

He said the company also is expanding its specialty melon line this season. Starting about May 20 from Yuma, Ariz., Pura Vida offers crenshaw, casaba, canary, galia, santa claus, sharlyn and orange-flesh honeydews through about mid-August, as the deal transitions to Blythe and Huron, Calif.

The company also recently added salesman Ron Strum in February. He’s based in the Scottsdale, Ariz., office, and he brings about 30 years of produce experience.

SCS Inc.

With an eye to the increasing food safety needs of growers, SCS Inc., Santa Monica, Calif., plans to take traceability technology to the beginning of the food chain — into the fields.

“We’re going all the way to the field with the farmer with our RFID systems,” said executive vice president Michael Wisne.

He said the company will soon have field monitoring and soil sampling applications for the technology.

SCS systems already provide growers with software to do a variety of management tasks, including completing financials, lot tracing from farm to fork, sales and order tracking and the generation of reports.

SGS North America

SGS North America, Rutherford, N.J., recently hired Ken Elenius as the SGS regional manager for food in the southeastern U.S.

Elenius said he believes Florida in particular is “a green field” for the company. SGS can provide auditing solutions across the produce supply chain, from seed to store.

Elenius said the company’s services can handle the regulatory needs of importers and exporters in Florida and across the U.S. to make doing business a smooth process. He said because of the customers that SGS already has in the produce industry around the world it already knows the regulatory challenges produce businesses face.

“We can help them meet the regulatory requirements quickly so the freshness of their products can be maintained,” Elenius said.

SGS North America is a member of the SGS Group, Geneva, a world leader in inspection, verification, testing and certification with 60,000 employees in 1,200 offices.


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