United Fresh 2011: Notes from the show floor

05/10/2011 02:15:00 PM
The Packer Staff

Colorful Harvest received attention for green and colored beans on The Food Network’s “Unwrapped” in late April.

In addition, Colorful Harvest is growing red corn near Plant City, Fla.

Crunch Pak

Crunch Pak has several new products under development, said Gene Loudon, director of new business development for the Cashmere, Wash.-based company.

One product, called Dipperz, is a 2.75-ounce package with which the company uses gas-injection technology to provide shelf life of 21 days or more. The product should roll out in August.

Crunch Pak recently unveiled an Appletizer tray that will be featured as a party tray.

The company plans to introduce packaging soon featuring characters from Disney’s “Cars 2” animated movie, which will be released in mid-June, Loudon said.

One merchandising tool for bags of sliced apples is a product caddy, allowing bags to stand upright for display. Loudon said the company, working Disney artists, is creating the Princess series in the Foodles line.

“The Foodles business is increasing at a pretty good rate right now,” he said.

Crunch Pak also plans to release new “Phineas and Ferb” cartoon packaging.

Del Monte

Coral Gables, Fla.-based Del Monte Fresh Produce NA’s new Fresh Cut Fruit Cups give consumers an on-the-go solution for healthful eating.

The 3.5-ounce cups are packaged in a four-pack and offer three options: Del Monte Gold Extra Sweet Pineapple Chunks, Del Monte Red Grapes and Del Monte Mixed Fruit.

The cups have no sugar or preservatives and have a shelf life of seven to 10 days, said Vidya Samsundar, marketing manager. Suggested price per package is $3.99.

Dole Fresh Fruit

This summer, patrons at select Six Flags theme parks can go Bananas After Dark.

The promotion, which featured grilling recipes last summer, has expanded to include another dozen or so recipes to emphasize bananas’ versatility for entertaining, said Bil Goldfield, communications manager for Westlake Village, Calif.-based Dole Fresh Fruit.

The Six Flags promotion includes locations in St. Louis and Montreal, where concession stands will offer grilled bananas and there will be promotions allowing patrons to stay an hour later with Bananas After Dark promotions.

Dorfa Foodtec

Horst, Netherlands-based Dorfa Foodtec, represented at the show by Heinzen Manufacturing International, Gilroy, Calif., has created an onion peeling wheel machine that has 60% fewer moving parts than traditional peeling machines.


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