As for what lies ahead, Tony Freytag, director of marketing for Crunch Pak, Cashmere, Wash., said remembering what got the industry here would be vital in the recovery.
"I hope we don't forget what we've learned," he said. "We need to continue to deliver the price and value equation."
"We've discovered three things," said Eugene Loudon, director of marketing for Wenatchee, Wash.-based Dovex Fruit Co. "First, try to find out about your consumer. Second, look at price. Third, we're looking at educational (point-of-purchase) material, because people buy what they know."