In the United Kingdom price is a concern, but not always an overriding one, said Ed Garner, communications director for Kantar Worldpanel.
“The market’s going in two directions at once,” Garner said. “The recession’s been bad for some people, good for others.”
Blueberry sales in the U.K. grew substantially, gaining 12.1 million British pounds in value and 20% in volume over the last year, Garner said.
In the U.S., Lutz said, blackberry and raspberry distribution is closing in on strawberry and blueberry levels.
“Some of the gains we’ve enjoyed have been a result of increased distribution,” he said. “Once the pipeline is full, you have to work on how to differentiate packages sizes and units to continue to drive the same level of growth.”
It was the first time the congress, begun in 2008, was in the U.S. Plans are to have it in Europe in May 2012 and in the U.S. again in May 2013. More than a dozen speakers and panelists took part in the Monterey event at the Hyatt Regency.