UPDATED: Peri & Sons to market onions under one brand

02/11/2011 02:09:26 PM
Andy Nelson

(UPDATED COVERAGE, Feb. 17) Peri & Sons Farms Inc. will market all of its onions under one brand, and it has new packaging to highlight the change.

Courtesy Peri & Sons Farms

Yerington, Nev.-based Peri & Sons Farms will introduce new onion packs this spring.

After 30 years of packing under the Mustang, Wabuska Whopper, Purple Passion, Mother’s Love and other brands, Yerington, Nev.-based Peri will market all onions under the Peri & Sons Farms brand, said Teri Gibson, marketing and customer relations manager.

“We will focus our efforts on marketing the brand that’s behind all of our brands — Peri & Sons Farms,” Gibson said.

New forty-pound cartons are on shelves, with new consumer bags expected by early summer, Gibson said. New fifty-pound bulk bags will come later.

The four-color process printed cartons feature photographs of Peri’s white, yellow, red, sweet and organic onions.



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