(UPDATED COVERAGE, Feb. 17) Peri & Sons Farms Inc. will market all of its onions under one brand, and it has new packaging to highlight the change.
Courtesy Peri & Sons Farms
Yerington, Nev.-based Peri & Sons Farms will introduce new onion packs this spring.
After 30 years of packing under the Mustang, Wabuska Whopper, Purple Passion, Mother’s Love and other brands, Yerington, Nev.-based Peri will market all onions under the Peri & Sons Farms brand, said Teri Gibson, marketing and customer relations manager.
“We will focus our efforts on marketing the brand that’s behind all of our brands — Peri & Sons Farms,” Gibson said.
New forty-pound cartons are on shelves, with new consumer bags expected by early summer, Gibson said. New fifty-pound bulk bags will come later.
The four-color process printed cartons feature photographs of Peri’s white, yellow, red, sweet and organic onions.