Zespri kiwifruit cross-promoted with Tajin seasoning

10/12/2010 11:17:59 AM
Andy Nelson

Zespri International cross-promoted its New Zealand-grown kiwifruit this summer with Mexico-based Tajin, a maker of seasonings.

Courtesy Zespri

Zespri International cross-promoted its New Zealand-grown kiwifruit this fall with Mexico-based Tajin, a maker of seasonings.

Hispanic retail markets in Texas served sliced kiwifruit rimmed with Tajin seasoning in promotions running from Aug. 14 to Sept. 5, said Susan Hughes, a spokeswoman for Tauranga, New Zealand-based Zespri.

Promotions ran in 32 stores in Houston, 24 in Dallas and 2 in Austin, Hughes said.

The seasoning consists of chile peppers, salt and dehydrated lime juice. Sales of Zespri kiwifruit during the promotion were triple the amount normally sold during demos, Hughes said.



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