Fresh Pro changes name to stress own identity

01/22/2007 12:00:00 AM
Angie Hanson

(Jan. 22) Ephrata, Pa.-based Four Seasons Produce Inc. and its import-operations subsidiary, Fresh Pro Trading Inc., want to be recognized in the produce industry.

That said, Four Seasons will change Fresh Pro Trading’s name to Earth Source Trading Inc., effective Jan. 24, to separate itself and to eliminate confusion with similarly-named firms in the industry, said a company spokeswoman.

“We want to stand out from other companies,” she said.

Aside from the new name, there are no additional external or internal changes with Fresh Pro or Four Seasons, the spokeswoman said.

Earth Source will continue to service the East Coast and Midwest in apple, pear, grape, stone fruit, avocado, sweet onion, lemon, lime, mango, blueberry, tomato, cucumber and sweet pepper imports from all over the globe, according to a company news release.

Earth Source noted that it handles retail, wholesale and foodservice accounts.



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