He started Nov. 15 in the newly created position.
“Freska is looking to continue to develop new items to grow their business,” Hall said.
The company’s main commodity is mangoes, but it also markets bananas and Mexican winter bell peppers, among other items.
Prior to joining Freska, he was vice president of sales for Los Angeles-based Coast Tropical for two years.
“They have good developing ties in Central and South America,” he said. “It’s a natural fit for me after what I did at Coast Tropical. Hopefully I can tackle new commodities and see this company grow.”
Hall, 36, has more than 10 years of experience in commodities for a list of companies that includes Maui Pineapple and Del Monte.
(Note on correction: The article originally had the country of origin of the winter bell pepper program incorrect.)