(May 6) Frieda’s Inc., Los Alamitos, Calif., has launched a redesigned Web site at www.friedas.com.

According to a news release, highlights of the new site include improvements in the dedicated retail and foodservice sections to simplify downloading of product fact sheets, images and marketing materials.

Customers also will be able to download updated product lists and Price Look-Up Codes and find detailed contact information for Frieda’s account managers.