Fruit bouquets blossom

04/21/2006 12:00:00 AM
Laura Pate

In 2005, Incredibly Edible Delites sold more than 100,000 fruit baskets, Davis said. A typical Incredibly Edible Delites Inc. franchise sells about 25-35 bouquets a day, she said.

Though the fruit bouquet trend is relatively new, Davis said, it is not a fleeting fad.

“My main feeling is that what we do is universal and can be enjoyed universally,” Davis said. “There will always be a market for fruit. Croissants were popular for a long time and now you can’t find them anywhere.”

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