In 2005, Incredibly Edible Delites sold more than 100,000 fruit baskets, Davis said. A typical Incredibly Edible Delites Inc. franchise sells about 25-35 bouquets a day, she said.
Though the fruit bouquet trend is relatively new, Davis said, it is not a fleeting fad.
“My main feeling is that what we do is universal and can be enjoyed universally,” Davis said. “There will always be a market for fruit. Croissants were popular for a long time and now you can’t find them anywhere.”