News Fruit Logistica continues to grow By Greg Johnson May 18, 2011 | 12:37 am EDT Comments Print BERLIN â A slow global economy couldnât keep Fruit Logistica, Feb. 3-5, from setting another attendance record. This yearâs version of the largest global fresh produce trade show attracted 53,000 attendees and 2,300 exhibitors from 71 countries, according to figures from host Messe Berlin GmbH. Freshconex, Europeâs only trade show for the fresh produce convenience sector, had 71 exhibitors from 15 countries. North America was represented by 24 exhibitors from the U.S. and 10 from Canada. The Ottawa-based Canadian Produce Marketing Association organized the first Canadian Pavilion. President Dan Dempster said it was beneficial to have many Canadian companies together and offer them a quiet space to meet with potential business partners. The United Fresh Produce Association, Washington, D.C., organized two receptions, a retail tour and a headquarters hotel for members to help them get more out of their visit. âThis show is a good opportunity to break out from our U.S. blinders,â president Tom Stenzel said. âU.S. folks get good ideas here. Itâs not so much a U.S. export show.â Kurt Cappelluti, sales manager for Stellar Distributing, Madera, Calif., said the convention allowed him to meet with many suppliers. âThere are so many opportunities at this show,â he said.