(July 18, PACKER WEB EXCLUSIVE) Giumarra VBM International Berry LLC, Los Angeles, announced the winners of its online consumer sweepstakes, named “These Berries Rock.”
The sweepstakes, launched in connection with the new Nature’s Partner Web site, www.naturesparnter.com, allowed consumers to enter after answering a brief survey regarding berry consumption.
“We’re looking to develop the Nature’s Partner brand and build an more personal relationship with the consumer,” said vice president of marketing Hillary Brick. “The contest was an idea to drive them to Web site.”
The sweepstakes, which ran from April 15 to June 30, awarded a grand prize of an 8-gigabyte iPod Nano to Deanna Kenyon, Ketchikan, Alaska. Runners-up Roy Larson, Tucson, Ariz., and Elizabeth Harburg, Tacoma, Wash., each won a 4-gigabyte iPod Nano.