Hurd’s Family Farm, Modena, N.Y., is the first marketer to ever win the Golden Apple Marketer Award, according to an announcement from the National Apple Month Program.

The presentation of the award kicked off the North American Farm Direct Market Association’s annual convention in Baltimore. Susan Hurd of Hurd’s Family Farm accepted the award, which was given as part of the Golden Apple Market promotion introduced in 2010.

The Hurd operation earned the honor because of its efforts in promoting and merchandising apples and apple products during September and October. Activities included events with local libraries, schools, food banks and co-promotions with other local businesses and nonprofit organizations.

Golden apple marketer of the year honored