Grocers told they must promote health - The Packer

Grocers told they must promote health

02/16/2004 12:00:00 AM
Brandee Smith

(Feb. 16) LAS VEGAS — Health and wellness were the game at the National Grocers Association Annual convention for independent retail and wholesale grocers Feb. 9-12 at the Paris Las Vegas hotel.

A concurrent theme throughout the convention was the need for retailers to promote health to their customers. Pedometers were handed out in registration packets as tools to promote cardiovascular fitness, and several sessions focused on retail’s obligation to educate consumers how to make wise and healthful choices in the supermarket.

At the “Steps to Healthy Living — What is the Retailer’s Role?” workshop Feb. 10, attendees learned the benefits of promoting healthfulness to customers.

Speaker Jon Seltzer, a consultant for Corporate Resources Inc., said retailers can educate consumers in many ways. Some of his examples included using vendor promotions, emphasizing the power of produce, using produce demonstrations, throwing a health fair, emphasizing proper serving size, conducting contests where shoppers guess the calorie and fat content of certain products and promoting new products.

He said consumer education should be fun, meaningful and attainable.


During the workshop, Alice Lockett, senior nutritionist for the U.S. Department of Agriculture’s Food Stamp Program, Washington D.C., said food stamp users need help making better purchases.

The Food and Nutrition Service has a food stamp nutrition program that allots 30% of funding to schools.

Childhood obesity is becoming an epidemic in the U.S. and is a social responsibility, she said.

Brock Leach, senior vice president of new growth platforms and chief innovation officer for PepsiCo Health and Wellness, said the obesity issue is the largest health issue for the food business.

Leach said the answer to the epidemic is energy balance that can be achieved through decreasing simple carbohydrates like sugar and fat in one’s diet and increasing complex carbohydrates like those found in fruit and vegetables as well as whole grains.


The key to increasing consumption of healthy products like produce is to make it a quick and easy option. This can be done through on-the-go packaging, prepared foods identified as being healthy, products that are merchandised as being naturally nutritious, like fruits and vegetables and reliable nutrition information.

Seltzer recommended creating an advisory board — including a doctor and a nutritionist — for in-store reference to customers on health and nutrition topics.

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