(June 27, PACKER WEB EXCLUSIVE) Strawberries are adding summertime flair to the menu options at Hardee’s.

On June 16, the St. Louis-based chain introduced its new strawberry biscuits, which are homemade buttermilk biscuits stuffed with a mix of chopped strawberries and syrup, then topped with icing, said Brad Haley, executive vice president of marketing for Hardee’s Food Systems Inc. and Carl’s Jr., both subsidiaries of CKE Restaurants Inc., Carpinteria, Calif.

“We’ve had a sweet biscuit on our menu for over 20 years, and it was cinnamon raisin,” Haley said. “We thought there might be an opportunity to expand the breakfast biscuit, and fruit was the obvious way to go.”

The inclusion of the strawberry biscuit was further motivated by the popularity of the blueberry biscuit, which was the first fruit biscuit launched at Hardee’s, in June 2007, Haley said.

The blueberry biscuit left the menu this spring, and a variety of fruits were tested for the subsequent biscuit. Strawberries, however, proved to be the most successful, Haley said.

“We’re already so pleased with the results that we’ll shortly be back testing other fruit biscuits for next year,” he said of the strawberry biscuit, which should be available through November at all Hardee’s locations, unless demand dictates otherwise, Haley said.

Hardee’s also added a strawberry-banana smoothie shake to menus in late spring.

The chain traditionally introduces seasonal shakes, and this summer’s strawberry banana is a blend of strawberry-banana puree, vanilla ice cream and milk, Haley said.

“It’s done very well for us,” Haley said of the smoothie shake, which should stay on Hardee’s menus through the fall or winter.

Hardee’s also is considering the addition of a blueberry and/or raspberry cheesecake shake in the near future, Haley said.

Hardee’s adds berry options to its menu
Hardee's new strawberry biscuit was partially motivated by the popularity of the chain's blueberry biscuit, which was the first fruit biscuit launched at Hardee’s, in June 2007, says Haley.