Economies of scale and other benefits that will come with the joining of iTradeNetwork and FoodLink will begin to gain sharper focus over the next few months, a company official said in early August.

“We are in the process of putting the two companies together to really go after the food market for supply chain information and technology,” said Kevin Brooks, senior vice president of marketing for iTradeNetwork Inc.

Brooks said the company will have a large presence at the Produce Marketing Association’s Fresh Summit in October and will discuss more details how the company will serve the produce industry.

iTradeNetwork’s order management and procurement services are used by retailers, foodservice distributors to place orders with suppliers and electronically manage purchase order and information flow, he said.

Brooks said with the combined retail buying networks of FoodLink and iTradeNetwork account for a majority of retail food purchases in North America, including produce, meat, seafood and floral, using the comany’s services.

In early July, Pleasonton, Calif.-based iTradeNetwork’s parent company Roper Industries bought FoodLink Holdings; the combined company will be merged and branded as iTradeNetwork.

The combined company labels and tracks 10% of all shipped cases of fresh produce in the U.S., and more than 100 million produce items each year feature FoodLink quick-response codes and item-specific consumer labels in stores, according to an iTradeNetwork fact sheet.

Brooks said the company may add momentum to the Produce Traceability Initiative.

According to the fact sheet, the combined companies will improve order management. Other benefits to retailers will include enhanced visibility to more of the food chain and food safety and merchandising solutions. according to the company.

For grower/shippers, the company provides a single platform for traceability, and simplified order and inventory management, according to the company.

The company has offices in Germany, the United Kingdom, Australia, New Zealand and India.

The company also is involved in Global Data Synchronisation Network data pool efforts, he said.

iTradeNetwork has an annual customer conference in January, at which Brooks said a comprehensive picture of the combined companies services will be given released.