Roth, a 25-year produce veteran, comes to the company from Salinas-based Chieftain Harvesting, where he’d been a sales and commodity manager for two years.
Before that Roth, 50, served in a similar role at Mills Family Farms, where he worked for 16 years. Mills closed in 2008.
Ippolito has a sales staff of nine. Roth succeeds Tony Ojeda, who took a position at NewStar Fresh Foods.
Ippolito is the largest supplier of Brussels sprouts in North America, but offers 14 major commodities and a much larger number of specialties, Roth said.
“The appeal of multiple items is a great selling point to different customers,” he said. “They don’t want to go to a cooler for one commodity, they want a truckload.
“Being able to work with people who have as much as experience as this office has is very attractive. There are guys here who have been in this industry almost 30 years.”
Ippolito’s vegetables are grown in California, Arizona and Mexico.