(April 18, 1:22 p.m., PACKER WEB EXCLUSIVE) The Idaho Potato Commission, Eagle, has launched its second annual iTuber Video Contest complete with a new category for potato fans at Idaho high schools.

“Nearly all of the entries last year were from young people, most of then under 25,” said Frank Muir, the commission’s president and chief executive officer. “They’re the ones who know how to make videos.”

The You Tube craze is the preferred medium of many young people and that’s how they get information and communicate, Muir said. By expanding the contest to include a category for Idaho high school students, the commission is attempting to go into schools where video production departments are a part of the curriculum.

The winner of the high school category will receive a $100 U.S. savings bond, and a $250 donation goes to the winner’s school.

“To get this thing going, we thought it would be nice to have those video instructors to endorse this contest and to urge their students to participate,” Muir said.

The grand prize winner of the ITuber Take II contest will receive $3,000 and two runners up win $1,000 each.

All entries must be received by May 31. Contest details are at www.iTuber.org.

Contest entrants may end up launching new careers. The video that appears on the ITuber Take II homepage was written and directed by Jan Alan Meier, Vancouver, Wash., who was one of the winners of the 2007 iTuber Video Contest, Muir said.