J&C grows, ships and imports tropical fruits, roots and vegetables.
Leifermann, who has been in the produce industry for almost two decades, was a salesman for Coosemans Atlanta in the late 1990s before joining C-Brand Tropicals Inc., which Fresh King bought in 2006. Leifermann was a managing partner of C-Brand.
He is the second Florida produce veteran to join J&C since August. On Aug. 3, Rudy Leon, who worked for food-service companies in the Sunshine State for more than 20 years, joined the company Aug. 3 as a senior salesman.