Demand for fresh-cut produce expands in Mid-Atlantic

08/01/2011 10:19:00 AM
Dan Gailbraith

Convenience and labor costs fuel demand for fresh-cut produce. Baltimore and Washington, D.C., distributors say the drive to lower labor costs at foodservice and retail and retailers’ desire to increase their offerings of convenience foods has kept the fresh-cut category healthy.

East Coast Fresh Cuts, the Savage, Md.-based processing division of Coastal Sunbelt Produce Co., supplied fresh-cut produce to one of its catering customers serving the Congressional Country Club in Montgomery County in Bethesda, Md., when it hosted the U.S. Open golf championship in June.

Ross Foca, East Coast’s president, said he has seen increasing calls for fresh-cut product.

“There has been a steady increase in demand for fresh-cut at retail and foodservice,” Foca said.

“People want more convenient items at retail and foodservice is all about controlling costs. We get 100% yield and we help reduce their labor and increase their food safety.”

While Coastal Sunbelt distributes to foodservice purveyors, East Coast ships half of its fresh-cut products to retailers and the other half to foodservice purveyors east of Mississippi from Connecticut to South Carolina.

Offering 2,000 stock-keeping fresh-cut units, East Coast produces a variety of cuts including salsas, fresh-cut fruit, vegetable platters and custom cuts.

The fresh-cut division of Lancaster Foods Inc., Jessup, Md., provides sliced apples, cleaned and triple-washed spinach, and tray wrapped items such as husked corn for its retail and foodservice customers, said John Gates, president and founder.

“We are seeing steady growth in fresh-cut,” he said.

“We’re as much a manufacturer as we are a distributor. We manufacture so we’re adding value to our customers.”

Gates said retail customers are its biggest fresh-cut purchasers.

Lancaster has provided fresh-cut products since 2007.

Landover, Md.-based Keany Produce Co. has cut produce for its customers since the mid-1990s.

Roy Cargiulo, sales manager, said Keany offers more than 1,500 precut stock-keeping units.

“A lot of those SKUs have been driven by the chefs we deal with,” Cargiulo said.

“We don’t per se have to deal with anything as they’re always thinking of new things for us to cut.”

Some of Keany’s items include specialty cuts such as french-cut vegetables, mandolin cuts and stir-fry or vegetable blends.

“The chefs are driving it,” Cargiulo said.

“They’re facing the same challenges with not wanting to add labor, but they’re wanting to maintain a profile of certain quality product.


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Carolyn Siriani    
Hanover, MD  |  April, 23, 2012 at 10:50 AM

Hearn Kirkwood also offers fresh-cut produce for our customers from our Prime Cuts location in Jessup, MD. Fruits and vegetables processed in any shape or form to your specifications. Prime Cuts offers consistent cost and reduced waste, reduced deliveries, kitchen accidents and increased sanitation of product.

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