Business Updates: Know Your Market Northern California - The Packer

Business Updates: Know Your Market Northern California

10/07/2013 11:14:00 AM
Tom Burfield and Vicky Boyd

Veritable Vegetable Inc., San Francisco, has reorganized and expanded its sales and purchasing departments, said Karen Salinger, director of sales.

The expansion includes the hiring of Diane Singer, most recently with the San Diego location of US Foods Inc., as sales manager; Evan E. Miller, most recently with Lancaster Farm Fresh Cooperative, Leola, Pa., who will handle sales business development; and Tina Cosentino, most recently with California Certified Organic, Santa Cruz, as purchasing manager.

Also, Bianca Kaprielian has been promoted from purchaser and will handle purchasing business development.

Twin Peaks becomes Salanova distributor

Twin Peaks Distributing Inc. on the Golden Gate Produce Terminal in South San Francisco, Calif., has become the exclusive Northern California distributor of organic Salanova lettuce from Bella Fresh Inc., Goodyear, Ariz., said Guy Davidoff, Twin Peaks’ chief financial officer.

Salanova is a mature head of lettuce that has “a real crunch” along with more nutritional value and better texture, sweetness and color than baby lettuces, he said.

It also has a 30% longer shelf life under proper refrigeration.

“It’s a great item for foodservice because it’s so fluffy that, when chefs put it on the plate, they can use less of it and the plate looks full,” he said.

Twin Peaks also continues its 20-year relationship with Prime Time International, Coachella, Calif., offering a full line of peppers, mini peppers and other items.

Yuet Cheong increases warehouse capacity

Yuet Cheong & Co. Inc., San Francisco, has increased its warehouse operation by renovating its existing facility and installing more coolers and racks that will allow the company to store inventory for longer periods, such as over extended weekends, and rotate product more efficiently, said partner Robert Lee.

The remodel increases the building’s capacity by up to 20% — up to 40 pallets of product. The company continues to add new items to its product line, he said, including rambutan and longan.

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