Business updates: Know Your Market Northern California

09/28/2012 03:35:00 PM
Vicky Boyd

Bay Cities Produce expands space

Bay Cities Produce Co. recently completed a 10,000-square-foot addition to its 55,000-square-foot facility in San Leandro, Calif.

The addition will allow the company to increase its processing capabilities by up to 30%, said Steve Del Masso, vice president.

The addition also will mean about a 30% increase in refrigeration space.

By moving components around, Del Masso said packaging also will expand.

Like many other areas of the company, the addition was designed with food safety in mind.

Del Masso said the company sought input from the U.S. Department of Agriculture, the Food and Drug Administration and microbiologists.

General Produce Co. links with consumers

Patty Chan, digital media strategist for General Produce Co., Sacramento, Calif., is updating the company’s Facebook page, www.facebook.com/GeneralProduceCompany, said Mark Derby, director of procurement.

“We’re trying to see if that works for our type of customers,” he said of the enhanced Facebook presence.

Among the features is the firm’s weekly Market Report, which highlights seasonal produce items.

Visitors also can link to a handful of videos featuring The Produce Beat, hosted by David John III, who does market analysis and business development for General Produce, as well as a 75-year video history of General Produce.

Veritable Vegetable honored for green habits

Veritable Vegetable, San Francisco, received the Green Fleet of the Year 2012 Award from Wix Filters and Fleet Owner magazine.

Among the steps the full-service distributor of organic produce has taken are purchasing four or five hybrid trailers and trailer rigs, which have a 35% better fuel economy compared to the regular diesel fleet, said co-owner Karen Salinger.

In addition, the company experiments with other technologies, such as liquid natural gas, compressed natural gas and biodiesel.

The firm’s 22 trucks log more than 1.75 million miles annually delivering produce throughout California and parts of the Rocky Mountain West, according to a news release.

“We’ve done a lot of work to green our fleet and reduce our emissions,” Salinger said.

“We’re doing it because it’s the right thing to do. It has nothing to do with trying to win the award.”

She said it was an honor to be recognized.



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