Today's Pricing

WATERMELON — F.O.B.S AS OF MAY 13

MEXICO CROSSINGS THROUGH NOGALES, ARIZ. — Crossings (705-766-766, seedless 683-751-759, seeded 22-15-7) — Movement expected about the same. Trading seeded slow, others moderate. Prices seedless 35-60 counts lower, others generally unchanged. Red-flesh seedless-type per pound 24-inch bins approximately 35-60 counts mostly 20 cents, 75-80s 14-16 cents; red-flesh seeded-type approximately 35-55 counts 12-14 cents. Flat cartons red-flesh seedless miniature 6-9s $7-9. Quality variable. Many present shipments from prior bookings and/or previous commitments.

LOWER RIO GRANDE VALLEY, TEXAS — Shipments (29-96-255, seedless 26-83-223, seeded 3-13-32) — Movement expected to decrease slightly. Trading very active at slightly lower prices. Prices 24-inch bins per-pound red-flesh seedless-type approximately 35-60 counts 28 cents, seeded-type approximately 28-35 counts mostly 21-22 cents. Quality generally good. Most present shipments from prior bookings and/or previous commitments at lower prices.

FLORIDA — Shipments (124-159-233, red-flesh seeded 16-29-53, red-flesh seedless 51-130-180) — Movement expected to increase as more growers start the season in central Florida. Harvesting slowed. Trading very active. Prices generally unchanged. 24-inch bins per-pound red-flesh seeded-type 35s 24-25 cents; red-flesh seedless-type 45 count 29-30 cents, 60 count 29-30 cents. Quality generally good.

IMPERIAL AND COACHELLA VALLEYS, CALIF., AND CENTRAL AND WESTERN ARIZONA — Shipments (AZ seedless 0-23-16, CA 0-26-78, seedless 0-24-73, seeded 0-2-5) — Movement from western Arizona, Imperial and Coachella valleys expected to increase seasonally. Trading fairly active at slightly lower prices. Prices slightly lower. Red-flesh seedless-type per pound 24-inch bins approximately 35 and 45 counts mostly 22 cents. Organic red-flesh seedless 24-inch bins per pound approximately 35 and 45 counts 35 cents; miniature carton 6s and 8s $20.50. Quality generally good. Harvest central Arizona expected to begin the week of May 27.



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Know Your Market

Business updates: Know Your Market Northern California

Bay Cities Produce expands space

Bay Cities Produce Co. recently completed a 10,000-square-foot addition to its 55,000-square-foot facility in San Leandro, Calif.

The addition will allow the company to increase its processing capabilities by up to 30%, said Steve Del Masso, vice president.

The addition also will mean about a 30% increase in refrigeration space.

By moving components around, Del Masso said packaging also will expand.

Like many other areas of the company, the addition was designed with food safety in mind.

Del Masso said the company sought input from the U.S. Department of Agriculture, the Food and Drug Administration and microbiologists.

General Produce Co. links with consumers

Patty Chan, digital media strategist for General Produce Co., Sacramento, Calif., is updating the company’s Facebook page, www.facebook.com/GeneralProduceCompany, said Mark Derby, director of procurement.

“We’re trying to see if that works for our type of customers,” he said of the enhanced Facebook presence.

Among the features is the firm’s weekly Market Report, which highlights seasonal produce items.

Visitors also can link to a handful of videos featuring The Produce Beat, hosted by David John III, who does market analysis and business development for General Produce, as well as a 75-year video history of General Produce.

Veritable Vegetable honored for green habits

Veritable Vegetable, San Francisco, received the Green Fleet of the Year 2012 Award from Wix Filters and Fleet Owner magazine.

Among the steps the full-service distributor of organic produce has taken are purchasing four or five hybrid trailers and trailer rigs, which have a 35% better fuel economy compared to the regular diesel fleet, said co-owner Karen Salinger.

In addition, the company experiments with other technologies, such as liquid natural gas, compressed natural gas and biodiesel.

The firm’s 22 trucks log more than 1.75 million miles annually delivering produce throughout California and parts of the Rocky Mountain West, according to a news release.

“We’ve done a lot of work to green our fleet and reduce our emissions,” Salinger said.

“We’re doing it because it’s the right thing to do. It has nothing to do with trying to win the award.”

She said it was an honor to be recognized.


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