Well-known chefs produce the line’s 30 items and retail interest is growing, said Joel Panagakos, executive vice president.
“We were first geared to producing different salads for foodservice establishments such as lobster salads, cole slaw and potato salads,” he said.
“We were buying these from other vendors, but, with recipes, were able to formulate our own best-tasting salads.”
J. Kings markets the products under its Restaurant Row label.
Morris Okun enters tropical sales
Morris Okun Inc., New York, now offers tropicals.
The distributor added a fruit line in 2010, and, in August, began selling a tropicals line.
Marvin Santana, who for eight years worked for Global Tropical Fresh Fruit Corp., New York, joined as Okun’s tropical sales buyer.
Okun began with a small number of tropical staples but soon expanded that to a full line featuring 50-60 items including plantains, mangoes, avocados, dasheen, okra and root vegetables such as apio, said Thomas Cignarella, president.
“Prior to Marvin’s coming here, we had an interest in it (tropicals),” Cignarella said.
“We had someone else running it whose now a salesman for us. Marvin came in and took it over. Tropicals are a good item and what people are looking for. Everyone sells tropicals in their stores. We want to give people what they need.”