Today's Pricing

WATERMELON — F.O.B.S AS OF MAY 13

MEXICO CROSSINGS THROUGH NOGALES, ARIZ. — Crossings (705-766-766, seedless 683-751-759, seeded 22-15-7) — Movement expected about the same. Trading seeded slow, others moderate. Prices seedless 35-60 counts lower, others generally unchanged. Red-flesh seedless-type per pound 24-inch bins approximately 35-60 counts mostly 20 cents, 75-80s 14-16 cents; red-flesh seeded-type approximately 35-55 counts 12-14 cents. Flat cartons red-flesh seedless miniature 6-9s $7-9. Quality variable. Many present shipments from prior bookings and/or previous commitments.

LOWER RIO GRANDE VALLEY, TEXAS — Shipments (29-96-255, seedless 26-83-223, seeded 3-13-32) — Movement expected to decrease slightly. Trading very active at slightly lower prices. Prices 24-inch bins per-pound red-flesh seedless-type approximately 35-60 counts 28 cents, seeded-type approximately 28-35 counts mostly 21-22 cents. Quality generally good. Most present shipments from prior bookings and/or previous commitments at lower prices.

FLORIDA — Shipments (124-159-233, red-flesh seeded 16-29-53, red-flesh seedless 51-130-180) — Movement expected to increase as more growers start the season in central Florida. Harvesting slowed. Trading very active. Prices generally unchanged. 24-inch bins per-pound red-flesh seeded-type 35s 24-25 cents; red-flesh seedless-type 45 count 29-30 cents, 60 count 29-30 cents. Quality generally good.

IMPERIAL AND COACHELLA VALLEYS, CALIF., AND CENTRAL AND WESTERN ARIZONA — Shipments (AZ seedless 0-23-16, CA 0-26-78, seedless 0-24-73, seeded 0-2-5) — Movement from western Arizona, Imperial and Coachella valleys expected to increase seasonally. Trading fairly active at slightly lower prices. Prices slightly lower. Red-flesh seedless-type per pound 24-inch bins approximately 35 and 45 counts mostly 22 cents. Organic red-flesh seedless 24-inch bins per pound approximately 35 and 45 counts 35 cents; miniature carton 6s and 8s $20.50. Quality generally good. Harvest central Arizona expected to begin the week of May 27.



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Know Your Market

Fresh produce business in Texas grows

HOUSTON — In a state familiar with dramatic booms and busts, Texas businesses are enjoying the relative calm of steady growth over the past several years.

The key seems to be getting a foothold in the big markets — Houston, Dallas and San Antonio, and, more recently, Austin. Houston-based Brothers Produce expanded into the state capital, opening a new warehouse in September.

Austin is the key to the company’s growth in the state, said Mike Blanchard, general manager.

“We see a lot of potential in Austin, especially in January and February,” he said.

Fort Worth-based Ben E. Keith Foods plans to open a distribution center in Houston this summer, said Bill Sewell, director of produce and dairy. The new facility has been a long time coming, he said.

“It will free up our Dallas and San Antonio operations for growth,” he said. “Logistically it makes it easier to build business into Louisiana.”

Trey Touchstone of San Antonio-based Touchstone & Associates said growth isn’t to be taken for granted, but with Texas’ growing population, potential for growth is out there for those willing to work for it.

“With the constant growth of our city, the potential to grow is everywhere,” he said.

“Through consistent attention and constant communication, we were able to not only maintain but increase volume last year practically across the board.”

National companies also eye Texas operations for expansion. Immokalee, Fla.-based Lipman purchased Dallas-based Combs Produce in June.

“Texas is an amazing retail and foodservice market,” said Kent Shoemaker, chief executive officer. Having a Texas-based operation was a necessity, he said, not an option.

National retailers also look to Texas for growth. Monrovia, Calif.-based Trader Joe’s finally broke into Dallas and Houston with four locations open and another three in development.

Greensboro, N.C.-based specialty retailer The Fresh Market also plans to make its Texas debut in Houston in late 2013.

The company leased four locations from Houston-based Rice Epicurean, said Drewry Sackett, marketing and public relations manager.

Texas may historically be a major agricultural producer, but that doesn’t mean it’s easy to put together local deals.

“This time of year, we’re scrambling for local,” said Dave Allen, vice president of sales for Dallas-based Hardie’s Fruit & Vegetable Co.

Hardie’s has been working with local growers to make it easier to get to market, however, by arranging backhauls to its warehouses.

Ben E. Keith maintains a local availability calendar for its customers and has been able to put together a good selection, Sewell said, but ensuring the proper food safety protocols are maintained always can be a challenge with smaller growers.

As more business and consumers pull out of the recession, organic has reemerged as a trend to watch in Texas. Blanchard said Brothers Produce is seeing more demand for organic, especially since the company expanded into the Austin market and picked up business from a local co-op.

Ben E. Keith’s roster of local produce continues to grow, Sewell said, and the company adds something nearly every week.


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