Napoli said he wanted the store to be more than just a place “you can just get a head of lettuce.”
In addition to the collard wraps, the new fresh takeout menu includes acai bowls, kale salad and raw “pasta” of freshly cut strips of cucumber, zucchini, sweet potato, and green papaya and served with dressings made in-house.
Napoli said the number of fresh produce items available in the store can vary by season, but typically it has about a dozen types of fresh fruit items and the same number of vegetables year-round.
He gets a firsthand look at all products he buys, either on the New England Produce Center or area farms, he said.
“Guys my family bought from my whole life, I usually work directly with them, so I burn a lot of miles getting produce around the state for fruits and vegetables,” he said.
Napoli said he’s aware opening a small grocery store goes against current trends.
It doesn’t matter, he said.
“You’ve got to have confidence in what you’re selling and I think I bring something unique,” he said.
“I put a lot of stock in what I bring, as far as specialization. There was nothing down here, so people see things they can use as a fresh grocer.”