Growth prompts large expansion for San Francisco produce market

09/28/2012 03:08:00 PM
Vicky Boyd

“Since we do most of our work at night and we also have product coming in at night, it’s a very challenging juggling act to get it all in and out from two warehouses,” he said.

“If the market didn’t expand, we would have been forced to leave the market.”

When the new building is completed, Greenleaf will occupy about the same square footage, but all under one roof, greatly simplifying logistics, Van Matre said.

Earl’s Organic Produce moved into the market’s newest building and won’t be relocating this go-round.

But Earl Herrick, owner, said the expansion will help all tenants, whether they’re relocating or not.

For example, just moving the proposal through the various government entities has raised the profile of the market publicly, he said.

“We want to be more a part of the conversation of the food culture in San Francisco,” said Herrick, who also sits on the governing group’s board of directors.

“It’s such a strong and vibrant food culture here. It goes a lot of different directions, and the market has been slow to realize those benefits.”


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