Interest in nutrition drives demand for fresh

02/24/2012 11:03:00 AM
Doug Ohlemeier

Joe Granata, director of produce for RLB Food Distributors LP, West Caldwell, N.J., said consumers’ interest in boosting their produce consumption is still increasing.

“The more our ethnic background changes and the customer profile changes in this country, the more produce people will eat and buy,” he said. 

“You get Europeans, Mexicans and the whole ethnic mix where produce is a big part of those diets. You can just see it especially go into Manhattan, Queens and Brooklyn. It’s incredible how the produce flies off the market shelves.”

The economy affects produce movement, said Hugh Colocott, vice president of sales for Natures Best Produce.

“Clearly, the economy has definitely slowed but people have to eat,” he said. 

“Fruit and the healthy foods, those are the last things people might cut. That and weather affects the movement of fruit. If it’s really warm, people don’t necessarily think of apples, but think of grapes. We can keep moving fruit, the fruit that’s hot. The weather really affects people’s fruit buying habits.”


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