Baldridge joins Caldwell Fresh
Anna Baldridge, most recently with Ready Pac Foods Inc., Irwindale, Calif., has been named marketing director for Caldwell Fresh Foods, Maywood, Calif., said president Larry Vein.
Also, Maurie Thomas has retired as general manager after more than 20 years with the company, but he will continue to do some consulting, Vein said.
The company is a premier supplier to schools, he said, and offers a variety of grab-and-go and portion packs and is expanding its co-packing relationships into new areas, Vein said. The firm is a leading processor of kale, he said, and is launching an initiative on the organic, locally grown front and looking at new salad blends.
Consolidated West launches website
Consolidated West Distributing Inc., Commerce, Calif., expects to launch a website in July, said Elvia Menendez, president and a co-owner. It will include company information and industry links for customers and consumers. The company specializes in cherries, apples and pears year-round from growing areas in California and the Northwest as well as offshore imports.
Frieda’s makes personnel changes
Frieda’s Inc., Los Alamitos, Calif., has made some changes in its sales and marketing departments. After three years in the marketing department, Alex Jackson has moved into the sales department as an account manager, said Karen Caplan, CEO and president. Long-time employee Vicki Ewalt has moved from sales to marketing promotions manager.
Also, the company’s YouTube channel now features Jackson starring in “Specialty Produce 101” videos every month.
“The videos are upbeat, informative and a bit comical,” Caplan said.
Recent additions are videos about sunchokes and pepino melons. They can be viewed at youtube.com/FriedasProduce.
Finally, Frieda’s has launched its Guatemala-grown purple snow peas packed in 10-pound bulk containers.
“We are also offering two types of 12-count, 6-ounce trays: all purple or half green, half purple,” Caplan said. The product is flown to the U.S. weekly.
Great West sets success strategy
Great West Produce Inc., Commerce, Calif., is “putting in place an aggressive success strategy to bring Great West to new and exciting heights,” said Ken Ewalt, vice president of new business development, who joined the company from Irwindale, Calif.-based Ready Pac Foods Inc. last fall. “We have long and strong grower relationships and sales in asparagus, corn, leaf, berries, potatoes, wet vegetables and carrots,” he said.