Quebec apple producers begin TV campaign
Longueuil-based Quebec Federation of Apple Producers is using television and social media to remind consumers that Quebec apples are available year-round, not just in the fall.
Four new 10-second commercials, which run on TV and online until Feb. 9, highlight the characteristics and uses of Quebec’s four main apples varieties, empire, macintosh, spartan and cortland, said communications technician Genevieve Perigny.
The federation’s Facebook page, which has gained 44,000 fans in less than two years, gives apple enthusiasts a chance to enter two contests.
Between now and March, fans can register to win a year’s worth of groceries at a Quebec supermarket or a Microsoft Apple iPad, iPhone or iPad Mini.
Facebook fans chose the federation’s newest slogan: Good to munch all year long.
Vice president Stéphanie Levasseur said the federation put up highway billboards last year for the first time, which increased the visibility of its new logo.
Quebec Produce Growers Association open market
The Montreal region’s newest public market, in Longueuil, Quebec, is on track to open in mid-May, said Andre Plante, general manager of the Quebec Produce Growers Association.
Half the 50,000-square-foot market will be reserved for permanent vendors, he said, and the other half will be for temporary tenants.
The city of Longueuil gave the growers association the land and is in charge of publicizing the $8 million facility, said Plante. It will also contribute $400,000 a year for the next 10 years to subsidize rents for the growers.
The association also owns the La Prairie market on Montreal’s south shore.
If the Longueuil market works well, Plante said his association may build another market on the North Shore.
Saladexpress introduces vegetable mix trio
Saladexpress, St. Remi, Quebec, has three new standup pouches of fresh-cut vegetables with a seasoning mix for Quebec supermarkets.
Marketing coordinator Guillaume Brais-Leclerc said the Oriental mix features snow peas, broccoli, onions and peppers; the Provencal contains red and yellow peppers, zucchini and onions; and the Thai medley blends baby corn, red peppers, sliced carrots and onions.
The project took two years of development, said Brais-Leclerc, and the refrigerated pouches offer a 12-day shelf life.
The 10-ounce portion of vegetables, ideal for two servings, is ready in 5 minutes. The pouch retails for $3.99, he said, with two-for-$5 promotions planned.