New band tags help Sterino Farms educate leek, fennel consumers

07/11/2014 10:18:00 AM
David Mitchell

Courtesy Sterino FarmsSterino Farms uses 2- by 3-inch tags on its fennel and leeks to tell consumers how to use the products and about the company.Sterino Farms knew its leeks and fennel were quality products, but it turns out that some consumers — possibly a lot — don’t know what those items are or how to use them.

So Sterino incorporated a 2- by 3-inch tag into the rubber bands that hold its bunches together and packed a lot of information into that limited space.

“We believe it’s helping,” said Tom Robb, sales director for the Puyallup, Wash.-based shipper. “We’ve had calls from customers, and it’s been well-received. We’re happy with results. We’ve seen a nice increase in volume.”

On one side, the tags highlights what the product is, where it was raised, company contact information and a quick-response code. The other side contains use information.

Robb said Sterino’s fennel tag points out that it can be used in soups and salads and in fish and poultry dishes. The tags also describe the product’s flavor and aroma and carries a Price Look-Up number. The leek tag also carries a PLU number and explains that the product is similar to green onion but with milder flavor. It also says that leeks can be used in soups, and they also add crunch to salads, dips and stir-fry dishes.

Robb said the company ships leeks year-round. Sterino offers fennel from mid-June into November. Robb said the company expects to increase its volume of that commodity 30% this season.

“It’s relatively new for us,” said Robb, whose company is entering its third season with the product. “We’re trying to figure out demand and how much to plant. We may run into a shortage because we didn’t know what to expect.”



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