Today's Pricing

WATERMELON — F.O.B.S AS OF MAY 13

MEXICO CROSSINGS THROUGH NOGALES, ARIZ. — Crossings (705-766-766, seedless 683-751-759, seeded 22-15-7) — Movement expected about the same. Trading seeded slow, others moderate. Prices seedless 35-60 counts lower, others generally unchanged. Red-flesh seedless-type per pound 24-inch bins approximately 35-60 counts mostly 20 cents, 75-80s 14-16 cents; red-flesh seeded-type approximately 35-55 counts 12-14 cents. Flat cartons red-flesh seedless miniature 6-9s $7-9. Quality variable. Many present shipments from prior bookings and/or previous commitments.

LOWER RIO GRANDE VALLEY, TEXAS — Shipments (29-96-255, seedless 26-83-223, seeded 3-13-32) — Movement expected to decrease slightly. Trading very active at slightly lower prices. Prices 24-inch bins per-pound red-flesh seedless-type approximately 35-60 counts 28 cents, seeded-type approximately 28-35 counts mostly 21-22 cents. Quality generally good. Most present shipments from prior bookings and/or previous commitments at lower prices.

FLORIDA — Shipments (124-159-233, red-flesh seeded 16-29-53, red-flesh seedless 51-130-180) — Movement expected to increase as more growers start the season in central Florida. Harvesting slowed. Trading very active. Prices generally unchanged. 24-inch bins per-pound red-flesh seeded-type 35s 24-25 cents; red-flesh seedless-type 45 count 29-30 cents, 60 count 29-30 cents. Quality generally good.

IMPERIAL AND COACHELLA VALLEYS, CALIF., AND CENTRAL AND WESTERN ARIZONA — Shipments (AZ seedless 0-23-16, CA 0-26-78, seedless 0-24-73, seeded 0-2-5) — Movement from western Arizona, Imperial and Coachella valleys expected to increase seasonally. Trading fairly active at slightly lower prices. Prices slightly lower. Red-flesh seedless-type per pound 24-inch bins approximately 35 and 45 counts mostly 22 cents. Organic red-flesh seedless 24-inch bins per pound approximately 35 and 45 counts 35 cents; miniature carton 6s and 8s $20.50. Quality generally good. Harvest central Arizona expected to begin the week of May 27.



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Know Your Market

New casinos throughout state a potential win for produce supplier

Produce suppliers across Ohio are betting casinos popping up throughout the state will increase their odds of making a profit.

In 2009, voters approved a measure legalizing casino gaming, making Ohio the 39th state to do so.

The legalization already has been a winner in a number of ways for the produce business, suppliers say.

For example, in Cleveland, “it has brought people downtown,” said Mark Mithalski, a buyer with Sirna & Sons Produce, a Ravenna, Ohio-based wholesaler.

Vince Sirna, vice president with the company, said a renaissance of downtown Cleveland is under way, spurred by the casino there.

“It’s a very exciting time for Cleveland,” he said.

There’s excitement in Columbus as well, where Scioto Downs, the state’s first “racino” — a blend of horse racing and casino betting — opened in May with 1,800 slot-like devices.

And there’s more coming.

“We have another casino opening in Columbus with a 400,000-square-foot floor space,” said Jim Sanfillipo, partner and sales manager with Sanfillipo Produce Co. in Columbus.

What does that mean for produce sales?

Plenty, Sanfillipo said.

“The volume is incredible in these giant facilities,” he said.

The increase in business is significant, Sanfillipo said.

“The first one increased our sales probably a 3% increase in sales,” he said.

Now, with the Hollywood Casino Columbus, which opened Oct. 8, there is potential for plenty more produce sales, Sanfillipo said.

“That’s tons of salad at a buffet that seats 350 people, and they have another eight or 10 restaurants,” he said.

Casinos are working as partners with the communities in which they operate, and that includes procuring product from local suppliers, said Jarrod Clabaugh, director of communications with the Columbus-based Ohio Restaurant Association.

“Our members in Cleveland tell us the casinos have worked very closely with them to make sure that the community outside the casino walls is being supported, as well,” he said.

Suppliers are excited about the business prospects the casinos represent, but some seem to be taking a wait-and-see approach.

“With the big casino, I’m not sure the restaurants on the fringe of the casino are going to do a lot of business,” said Ben Roth, a partner in Roth ProduceOne in Columbus.

Eateries closer to the slot machines and the track probably will draw more diners than others further away, Roth said.

“They’re going to have such a tremendous array of eating possibilities, that I doubt seriously that they’re going to stop on the way home,” he said.

He described the new casino complex as “a landing place for food,” with plenty of options for diners.

Cincinnati’s first casino was under construction in late September, although neighboring Indiana already has them, said Bill Schuler, president and chief executive officer of the Wilder, Ky.-based Castellini Group.

How the new casino will benefit local produce suppliers depends on how that success is measured, Schuler said.

“Individual companies that service the casinos will get a nice lift, but overall, it hasn’t grown consumption. It has just moved dollars around from other establishments,” he said.


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