A fresh look for its virtual presence is in the works at Detroit’s Rocky’s Produce.

Dominic Russo, buyer and sales associate at Rocky’s, said the website revision is a continuation of the company’s efforts to upgrade operations.

Last year those efforts included a new office, which Russo said has increased staff comfort and efficiency.

The website upgrade will focus on providing information on the various brands and packs that Rocky’s offers.

It will also include information about the company’s food safety certifications and its requirements for its suppliers in relation to food safety.

“Consumers want to know more about the operations than they used to,” Russo said.

“We want to make sure our site provides the information they are looking for.”