Produce veteran Gordon Love has joined North American Produce Buyers Ltd., Toronto, to help drum up retail business outside of Ontario for the wholesaler’s imported fruit, from Chilean cherries and grapes to California citrus.

Love, vice president of business development, has a background in retail, wholesale and warehouse distribution and helped his family build The Barn Fresh Markets, an eight-store chain sold to A&P in 1999.

“My goal is to take this good-quality fruit from some of the best growers to customers in far-reaching areas,” Love said. “There’s a lot of business out there that doesn’t have access to the terminal.”

Love is a former Canadian Produce Marketing Association chairman and Ontario Produce Marketing Association president.