The Ontario Produce Marketing Association is beefing up its Produce Made Simple website in response to a consumer survey.
“Consumers told us the site is great but the information is too basic,” OPMA president Ian MacKenzie said. “They want more about cooking methods, how to freeze produce, different varieties and more ideas about what to do with it.”
New director of marketing and communications Simone Weber said she plans to add more spokespeople, including food and nutrition experts and mom bloggers, and have more entertaining tips and more interactive elements, such as a meal planner that generates a shopping list.
Weber graduated from the University of Guelph’s bachelor of commerce program in April with a degree in marketing management. She was hired by the OPMA in July to succeed Ashlee Mclean, who became director of marketing at Toronto wholesaler Ippolito Group.
OPMA also hopes to post more videos by celebrity cook Kary Osmond, and increase its social media presence on Facebook and Twitter.
Weber said OPMA has attracted more than 1,000 new followers on Pinterest alone.
“There are a lot of things we can do for free to maximize exposure,” she said.