Some Ohio suppliers point to family as key to success - The Packer

Some Ohio suppliers point to family as key to success

10/30/2013 03:40:00 PM
Jim Offner

For some produce suppliers in Ohio, family is the thread that keeps their businesses going from generation to generation.

It’s a true difference-maker for DNO Inc., a Columbus, Ohio-based wholesaler, said Tony DiNovo, president.

“I can say this in all honesty: If my son wasn’t coming into the business, I never would have bought these buildings,” DiNovo said.

He said his son, Alex, 29, has been with the company full-time since he was 18 or 19 and part time for several years before that.

“If he hadn’t expressed the interest and shown me he has the capability of really doing that rigorous 80 hours a week and living up to the decisions you make and working the different jobs, I just wouldn’t have done it,” DiNovo said.

Not everyone is willing to make the sacrifices needed to keep a family-owned produce business going, DiNovo said.

“I had the one boy and he has taken over the lion’s share of the day-to-day business in that regard,” DiNovo said.

The price to pay for that dedication is time away from home, DiNovo said.

“It takes away from the family, but the reality is if you want things to be better later, it’s just going to be hard on that,” DiNovo said.

DiNovo’s brother, Gus, also is in the business, along with Gus’ son, Phillip.

“I’m so fortunate we have two young family members and three or four people of their age group,” DiNovo said.

“I can’t put in 70- or 80-hour weeks anymore, but that’s what the produce business is a lot about.”

James Sanfillipo III, 39, went into partnership with his father, Jim, now 60, in 1996, or the father likely would have shuttered his family-owned produce wholesale business back then, James Sanfillipo said.

“People ask what it’s like working with my father, and I say I don’t know because I’ve never done anything else,” he Sanfillipo said.

The stability of being in the family business helps keep the company going, Sanfillipo said.

“I’ve seen mistakes my father and uncles made and I don’t have to make them,” he said.

Longstanding customer relationships also can continue from one generation to the next, Sanfillipo said.

“People like to see that name,” he said.

In the Cleveland area, the Sirna name has been familiar to produce buyers for 80 years.

Tom and Vincent Sirna took over the family operation — Sirna & Sons Produce — from their father, Joseph, who is now 88, more than 35 years ago.


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