Today's Pricing

WATERMELON — F.O.B.S AS OF MAY 13

MEXICO CROSSINGS THROUGH NOGALES, ARIZ. — Crossings (705-766-766, seedless 683-751-759, seeded 22-15-7) — Movement expected about the same. Trading seeded slow, others moderate. Prices seedless 35-60 counts lower, others generally unchanged. Red-flesh seedless-type per pound 24-inch bins approximately 35-60 counts mostly 20 cents, 75-80s 14-16 cents; red-flesh seeded-type approximately 35-55 counts 12-14 cents. Flat cartons red-flesh seedless miniature 6-9s $7-9. Quality variable. Many present shipments from prior bookings and/or previous commitments.

LOWER RIO GRANDE VALLEY, TEXAS — Shipments (29-96-255, seedless 26-83-223, seeded 3-13-32) — Movement expected to decrease slightly. Trading very active at slightly lower prices. Prices 24-inch bins per-pound red-flesh seedless-type approximately 35-60 counts 28 cents, seeded-type approximately 28-35 counts mostly 21-22 cents. Quality generally good. Most present shipments from prior bookings and/or previous commitments at lower prices.

FLORIDA — Shipments (124-159-233, red-flesh seeded 16-29-53, red-flesh seedless 51-130-180) — Movement expected to increase as more growers start the season in central Florida. Harvesting slowed. Trading very active. Prices generally unchanged. 24-inch bins per-pound red-flesh seeded-type 35s 24-25 cents; red-flesh seedless-type 45 count 29-30 cents, 60 count 29-30 cents. Quality generally good.

IMPERIAL AND COACHELLA VALLEYS, CALIF., AND CENTRAL AND WESTERN ARIZONA — Shipments (AZ seedless 0-23-16, CA 0-26-78, seedless 0-24-73, seeded 0-2-5) — Movement from western Arizona, Imperial and Coachella valleys expected to increase seasonally. Trading fairly active at slightly lower prices. Prices slightly lower. Red-flesh seedless-type per pound 24-inch bins approximately 35 and 45 counts mostly 22 cents. Organic red-flesh seedless 24-inch bins per pound approximately 35 and 45 counts 35 cents; miniature carton 6s and 8s $20.50. Quality generally good. Harvest central Arizona expected to begin the week of May 27.



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Know Your Market

Strong markets keep Ohio suppliers busy

Trends are translating into sales at major produce markets in Ohio — Cincinnati, Cleveland and Columbus — according to fruit and vegetable suppliers.

Cleveland is enjoying a rebirth in its downtown area, thanks in part to a thriving restaurant scene, said Mark Mithalski, a buyer with Sirna & Sons Produce, based in Ravenna in the outskirts of Cleveland.

“There are a lot of trendsetters here,” Mithalski said.

That translates to sales, he said.

“We always try to get something new that comes out to a customer who wants to be the first to have something,” he said.

But there’s more to Cleveland’s produce business, said Vince Sirna, vice president of Sirna & Sons.

“I think it’s a combination of restaurant chains and a huge influx of enterprising and very creative chefs that have opened up,” Sirna said.

The renaissance has been fueled by a number of factors including a downtown casino, Sirna said.

“It’s been kind of a sleeping giant for a long time, and you’re seeing a lot of independent restaurants opening up downtown because of the excitement that’s being created down there,” he said.

Columbus, the capital, also is home to Ohio State University, one of the largest institutions of higher education in the U.S.

The city also was scheduled to open a casino and in May added slot machine-like gambling to its racetrack. A new Hilton hotel is scheduled to open in October, as well.

“Columbus is a strong market,” said Jim Sanfillipo, partner and sales manager with Sanfillipo Produce Co. Inc., a Columbus wholesaler.

So is Cincinnati, which is stays apace with the latest national trends in produce, said Bill Schuler, president and chief executive officer of the Wilder, Ky.-based Castellini Group, which marked its 116th anniversary in business this year.

“You’re seeing people eating healthier across the country, and Cincinnati is no different there,” he said.

The Cincinnati market, like its sister cities across Ohio, is benefitting from more product choices than ever, Schuler said.

“Maybe there’s a bit of a difference in demographics, but by and large, it’s a national market,” he said.

He also noted that the Queen City consumers, like their counterparts across the state, are hungry for locally grown products.

Gentile Bros. Co. has been operating in Cincinnati for 130 years. This year, a new owner, Jeff Oaks, came in and brought Rick Schimpf as chief financial officer.

Oaks said he has noticed customers have shown a strong preference for locally grown produce.

“This past summer, there was a large emphasis on homegrown, mostly vegetables, and that has increased throughout the years,” he said.

The company is looking for more sources of local product, Schimpf said.


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