“The ‘L-word’ definitely stimulates sales pretty good, but in the end, it’s all about running hot ads and giving them a number they can afford,” Spada said.
A growing awareness about nutrition is feeding sales, and that figures into promotions, Spada said.
“We see lot of people are eating better and healthier, so promoting the health aspect of it all is getting quite a bit of traction,” he said.
Ray Iannielli, owner of Tacoma, Wash.-based wholesaler Evergreen Fruit & Produce, said nearly all of his business is on the foodservice side, and he noted expectations are a bit different there.
“For the most part, they don’t use the fruit, but they will buy the lettuce and strawberries and what they can use quickly,” he said.
Locally grown berries are big sellers, he said.