Today's Pricing

WATERMELON — F.O.B.S AS OF MAY 13

MEXICO CROSSINGS THROUGH NOGALES, ARIZ. — Crossings (705-766-766, seedless 683-751-759, seeded 22-15-7) — Movement expected about the same. Trading seeded slow, others moderate. Prices seedless 35-60 counts lower, others generally unchanged. Red-flesh seedless-type per pound 24-inch bins approximately 35-60 counts mostly 20 cents, 75-80s 14-16 cents; red-flesh seeded-type approximately 35-55 counts 12-14 cents. Flat cartons red-flesh seedless miniature 6-9s $7-9. Quality variable. Many present shipments from prior bookings and/or previous commitments.

LOWER RIO GRANDE VALLEY, TEXAS — Shipments (29-96-255, seedless 26-83-223, seeded 3-13-32) — Movement expected to decrease slightly. Trading very active at slightly lower prices. Prices 24-inch bins per-pound red-flesh seedless-type approximately 35-60 counts 28 cents, seeded-type approximately 28-35 counts mostly 21-22 cents. Quality generally good. Most present shipments from prior bookings and/or previous commitments at lower prices.

FLORIDA — Shipments (124-159-233, red-flesh seeded 16-29-53, red-flesh seedless 51-130-180) — Movement expected to increase as more growers start the season in central Florida. Harvesting slowed. Trading very active. Prices generally unchanged. 24-inch bins per-pound red-flesh seeded-type 35s 24-25 cents; red-flesh seedless-type 45 count 29-30 cents, 60 count 29-30 cents. Quality generally good.

IMPERIAL AND COACHELLA VALLEYS, CALIF., AND CENTRAL AND WESTERN ARIZONA — Shipments (AZ seedless 0-23-16, CA 0-26-78, seedless 0-24-73, seeded 0-2-5) — Movement from western Arizona, Imperial and Coachella valleys expected to increase seasonally. Trading fairly active at slightly lower prices. Prices slightly lower. Red-flesh seedless-type per pound 24-inch bins approximately 35 and 45 counts mostly 22 cents. Organic red-flesh seedless 24-inch bins per pound approximately 35 and 45 counts 35 cents; miniature carton 6s and 8s $20.50. Quality generally good. Harvest central Arizona expected to begin the week of May 27.



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Atlanta Know Your Market

Specialty produce keep sales popping

A slower overall economy isn’t harming specialty produce demand and sales.

Wholesalers on the Atlanta State Farmers Market in Forest Park, Ga., say sales are consistent.

Brian Young, vice president of Coosemans Atlanta Inc., said demand remains steady. The purveyor of about 650 stock-keeping units is experiencing steady growth, he said.

“Fortunately, specialties will always be a part of our industry for the simple reason that chefs are continually looking for something different and unusual,” Young said.

Chefs at Atlanta’s many hotels and country clubs want colorful items and things that add zest to their menu offerings, he said.

“Chefs love to see what’s out there and what’s new and creative and what they can do that’s different,” Young said. “It’s all about taste, texture and presentation. They want the ‘pow!’ in their presentations.”

Young said people are always discovering the value of fresh herbs, a segment in which Coosemans is seeing strong sales growth.

Coosemans distributes specialty produce to retail and foodservice distributors within a 250-mile radius of Atlanta, which includes northern Florida and parts of Alabama, Tennessee, North Carolina and South Carolina.

Specialties help chefs stand out among the crowded restaurant sector, said Robert Poole, junior partner and vice president of sales for Athena Farms, Forest Park.

“A lot of times, chefs get in a rut,” he said. “We encourage them to come to our facilities and see the new items. I can talk with him about it on the phone, but it’s different (when) they come here and see something they may have played around with in culinary school but hasn’t thought of since. That’s one thing we really encourage and a way we try to differentiate ourselves from the competition.”

Athena distributes primarily to upscale restaurants, hotels, country clubs and caterers in the immediate Atlanta metropolitan area.

Phoenix Wholesale Foodservice Inc., Forest Park, is experiencing increasing demand for specialty produce.

Though the distributor has sold and distributed exotic items in the past, David Collins III, president, said specialties demand keeps increasing.


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