“Their expectations are that we will replicate something they would do themselves, where a machine cut doesn’t come out the same way as a true hand-cut.”
For the past five years, G. Cefalu & Bro. Inc., Jessup, has run a small fresh-cut processing operation.
While not Cefalu’s focus, the products are provided as a convenience for its customers, said Sal Cefalu, vice president.
“To some extent, the customers find having us prepare product for them helps them keep the costs in the product and they know where the costs are,” Cefalu said.
“It seems to work better for them. This shows up industrywide and is definitely a valid direction for the industry.”
Cefalu processes celery, carrots, fruit and fruit trays as well as customer requests, he said.